First quarter trading statement for the period ended
THG Beauty revenue growth accelerated to +5.8%, driven by a strong US performance and 7% order growth in the core
Full year guidance reiterated
Q1 2026 Group trading performance
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£m |
Q1 2026 |
YoY Growth |
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THG Beauty |
233.3 |
+2.4% |
+5.8% |
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159.8 |
+8.1% |
+8.8% |
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Total revenue |
393.1 |
+4.6% |
+7.0% |
All comparative figures are continuing CCY unless otherwise stated, all numbers and tables subject to rounding.
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Q1 2026 revenue growth of +7.0% representing the Group's best Q1 growth performance since 2021, with Beauty accelerating on H2 2025 (+5.8% vs +5.4% H2 2025). Growth was modestly impacted by disruption in the
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As previously guided, the combined impact of disposals and discontinued activities reduced Group Q1 2026 revenue growth by 150bps, with the currency headwinds most pronounced in the US.
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THG Beauty delivered continued retail momentum, with
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Outlook and guidance
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Following a strong start to the year, the Group maintains its guidance for FY 2026[4], underpinned by continued market share gains in key territories and the successful implementation of pricing and product optimisation strategies. |
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The Group continues to monitor developments in the |
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Strongest Q1 cash flow performance in three years, underpinning full year free cash flow guidance of |
"It is energising for everyone at THG to see such a strong start to 2026, building on the better-than-expected momentum we delivered in H2 2025.
In Beauty,
In Nutrition, our diversification into margin-accretive categories is now clearly paying dividends. Activewear continues to deliver exceptional growth, with annualised run-rate sales fast approaching
While the geopolitical backdrop remains uncertain, we enter Q2 with confidence after a better-than-expected Q1, giving us a stronger base against any unforeseen risks later in the year."
THG Beauty Q1 2026 highlights
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THG Beauty entered 2026 with significant momentum in |
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US retail saw revenue growth and market share expansion[5], driven by a 10% increase in new customers. |
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The K-Beauty category was a standout performer, with revenue more than doubling YoY, supported by the launch of six new brands YTD. Across the platform, new brand launches continued to support growth with SkinCeuticals and MAC exceeding expectations since their launch on |
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The new Lookfantastic store in |
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The own-brand portfolio is building on the lifecycle investments made in 2025, securing new retail and spa listings for Ameliorate and ESPA. Within manufacturing, revenue growth is driven by strategic new business wins alongside continued growth from its existing customer base. |
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Revenue growth (+8.8%) was broad-based across online and offline channels, with expansion into gross margin accretive categories including activewear and creatine helping to mitigate elevated whey prices. The core powder range was also optimised through reformulation and strategic pricing, alongside the launch of MARS® Impact Whey Protein. |
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The intentional pivot in
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C.15% of active customers purchased activewear in Q1 (+230bps YoY), with AOVs on orders including activewear c.31% higher. The range aims to introduce the brand to new customers through expanding beyond performance wear to lifestyle audiences, supported by the recent launch of Myprotein's collaboration with Champion and upcoming launch in high-footfall |
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Myprotein's licensed out range delivered >200% growth in units sold into retail YoY, supported by the launch of Greencore food on-the-go items and expansion of the Müller range. In addition, the partnership with |
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launching branded bays in Tesco stores nationwide, bringing several categories together in one location driving trial and discovery; |
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entering |
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launching in 1,200 Kroger stores in the US in June, complementing existing major grocer listings including Walmart and Meijer; |
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expanding presence with GNC (4 x Clear Whey RTD SKUs in 1,500 stores) and |
For further information please contact:
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Investor enquiries - |
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Media enquiries: |
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Sodali & Co - Financial PR adviser |
Tel: +44 (0) 20 7100 6451 |
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Notes to Editors
THG Beauty operates prominent online platforms including
Cautionary Statement
Certain statements included within this announcement may constitute "forward-looking statements" in respect of the group's operations, performance, prospects and/or financial condition. Forward-looking statements are sometimes, but not always, identified by their use of a date in the future or such words and words of similar meaning as "anticipates", "aims", "due", "could", "may", "will", "should", "expects", "believes", "intends", "plans", "potential", "targets", "goal" or "estimates". By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions and actual results or events may differ materially from those expressed or implied by those statements. Accordingly, no assurance can be given that any particular expectation will be met and reliance should not be placed on any forward-looking statement. Additionally, forward-looking statements regarding past trends or activities should not be taken as a representation that such trends or activities will continue in the future. No responsibility or obligation is accepted to update or revise any forward-looking statement resulting from new information, future events or otherwise. Nothing in this announcement should be construed as a profit forecast. This announcement does not constitute or form part of any offer or invitation to sell, or any solicitation of any offer to purchase any shares or other securities in the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or commitment or investment decisions relating thereto, nor does it constitute a recommendation regarding the shares or other securities of the Company. Past performance cannot be relied upon as a guide to future performance and persons needing advice should consult an independent financial adviser. Statements in this announcement reflect the knowledge and information available at the time of its preparation.
Appendix
Quarterly continuing constant currency revenue growth rate
|
|
Q1 2024 |
Q2 2024 |
Q3 2024 |
Q4 2024 |
FY 2024 |
Q1 2025 |
Q2 2025 |
Q3 2025 |
Q4 2025 |
H1 2025 |
H2 2025 |
FY 2025 |
Q1 2026 |
|
THG Beauty |
+13.6% |
+3.5% |
+3.2% |
+0.8% |
+4.6% |
-9.8% |
-2.1% |
+4.2% |
+6.3% |
-5.9% |
+5.4% |
+0.2% |
+5.8% |
|
|
-5.7% |
-9.4% |
-10.5% |
-9.4% |
-8.7% |
+0.3% |
+6.2% |
+10.0% |
+9.5% |
+3.2% |
+9.7% |
+6.4% |
+8.8% |
|
Total revenue |
+5.5% |
-1.5% |
-2.0% |
-2.5% |
-0.4% |
-6.1% |
+0.9% |
+6.3% |
+7.2% |
-2.5% |
+6.8% |
+2.3% |
+7.0% |
Quarterly reported growth rate
|
|
Q1 2024 |
Q2 2024 |
Q3 2024 |
Q4 2024 |
FY 2024 |
Q1 2025 |
Q2 2025 |
Q3 2025 |
Q4 2025 |
H1 2025 |
H2 2025 |
FY 2025 |
Q1 2026 |
|
THG Beauty |
+3.9% |
-2.5% |
-3.1% |
-8.0% |
-3.1% |
-15.3% |
-9.6% |
-1.2% |
+2.1% |
-12.4% |
+0.7% |
-5.4% |
+2.4% |
|
|
-12.2% |
-15.0% |
-14.0% |
-13.1% |
-13.6% |
-2.3% |
+4.5% |
+9.3% |
+9.0% |
+1.1% |
+9.2% |
+5.0% |
+8.1% |
|
Total revenue |
-2.6% |
-7.3% |
-7.1% |
-9.5% |
-6.8% |
-10.6% |
-4.7% |
+2.4% |
+4.1% |
-7.6% |
+3.3% |
-2.0% |
+4.6% |
Quarterly reported revenue
|
£m |
Q1 2024 |
Q2 2024 |
Q3 2024 |
Q4 2024 |
FY 2024 |
Q1 2025 |
Q2 2025 |
Q3 2025 |
Q4 2025 |
H1 2025 |
H2 2025 |
FY 2025 |
Q1 2026 |
|
THG Beauty |
268.9 |
278.8 |
261.3 |
362.2 |
1,171.1 |
227.8 |
252.0 |
258.2 |
369.8 |
479.9 |
628.0 |
1,107.9 |
233.3 |
|
|
151.3 |
149.1 |
134.5 |
145.4 |
580.3 |
147.8 |
155.8 |
147.0 |
158.6 |
303.6 |
305.6 |
609.1 |
159.8 |
|
Total revenue |
420.2 |
427.8 |
395.7 |
507.6 |
1,751.4 |
375.6 |
407.8 |
405.2 |
528.3 |
783.4 |
933.6 |
1,717.0 |
393.1 |
Ends
[1] Continuing excludes discontinued categories and
[2] CCY defined as constant currency basis.
[3] Market Growth; Circana Total Market
[4] Consensus dated
[5] NielsenIQ Digital Purchases, Total US, Beauty Categories (Cosmetics & Nails,
[6] Source: NielsenIQ (NIQ), Total Coverage GB, Protein RTD Coffee, Value Sales, 4 w/e 28/03/2026.
[7] Nielson